Conn’s HomePlus
Creative development and testing strategy.![](https://freight.cargo.site/t/original/i/a11a004bb0071216a27d4cd903c7245bf71fd2dcea994b53574d38dbad8a9a06/dm-conns-website.jpg)
Established three champion packages that outperformed their current direct mail efforts
and implemented them into a monthly rotation.
In addition, we developed a VIP package for their higher-tier customer and a trigger campaign
for those who started a credit application but did not finish.
![](https://freight.cargo.site/t/original/i/9230cc4d11bc35c89e6f8df6014dd613a85b87e6589979481fd3fa1a3db41299/dm-conns-website2.jpg)
![](https://freight.cargo.site/t/original/i/325061a547ca7575e2b66c7ab17563fbaab3aa225c56ca3fe5f9e97a1f586a23/dm-conns-website3.jpg)
Within each champion package, we targeted five unique audience segments with
relevant copy and offers for a more 1:1 experience.
Within each audience segment, we then test different messaging, offers, and call-to-actions
to continuously improve performance.
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Conn’s rolled out a new TV ad campaign and wanted to cross that over with
their direct mail. We took the phrase, “Finance is not a bad word!” and came up
with a variety of ways to treat it from a print perspective.
The alpha-numeric treatment we came up with was a hit, and they even rolled it out
to their socials.
![](https://freight.cargo.site/t/original/i/cc2192e7de7af2c399ae3a3ef81c8b8c400235725868c27b70d2b9a4b14bf61c/dm-conns-website6.jpg)
![](https://freight.cargo.site/t/original/i/26936198cf3d591f6bd6d74537667e820615799b52b7ac9b693c566655d7355b/dm-conns-website7.jpg)