Conn’s HomePlusCreative development and testing strategy.
Established three champion packages that outperformed their current direct mail efforts,
and implemented them into a monthly rotation.
In addition, we developed a VIP package for their higher-tier customer and a trigger campaign
for those who started a credit application but did not finish.
Within each champion package, we targeted five unique audience segments with
relevant copy and offers for a more 1:1 experience.
Within each audience segment, we then test different messaging, offers, and call-to-actions
to continuously improve performance.
Conn’s rolled out a new TV ad campaign and wanted to cross that over with
their direct mail. We took the phrase, “Finance is not a bad word!” and came up
with a variety of a ways to treat it from a print perspective.
The alpha-numeric treatment we came up with was a hit, and they even rolled it out
to their socials.